Nurse shoratges free essay sample

Meetings Webinars Popular Topics Media Relations Career Link Contact Sitemap Top of Form SEARCH AACN Bottom of Form About AACN Mission and Values Strategic Plan Staff Directory Department Directory Bylaws Committees Task Force Board of Directors Member Schools Affiliated Sites Leading Initiatives Education Resources Publications Research and Data Academic-practice Partnerships Joining Forces Clinical Nurse Leader Doctor of Nursing Practice Public Health Nursing Diversity in Nursing NursingCAS CCNE Accreditation About CCNE Find Accredited Programs Find New Applicant Programs Board Actions Current Reviews Standards, Procedures, Resources New Applicant Process webpage hand Evaluators CCNE online classes Government Affairs About Government Affairs AACN Grassroots Federal Policy Agenda Appropriations Advocacy APRN Advocacy State Advocacy Supported Legislation Policy Briefs Resources Funding Opportunities Archives Membership Members Only How to Join Member Benefits Leadership Development Leadership Networks Leadership Opportunities New Dean Mentoring Program Awards Mailing List Rental Nursing Program Search Faculty Link Faculty Tool Kits Faculty Webinars Curriculum Guidelines Authority for Academic Nursing Education Scholar ELNEC Geriatric Nursing Students Your Nursing Career Graduate Nursing Student Academy Scholarships Financial Aid Accelerated Nursing Programs Career Resource Center Home/Media Relations/Nursing Shortage Resources/Impact of the Nursing Shortage on Patient Care News Releases Spokesperson Bios AACN News Watch Position Statements White Papers Fact Sheets Talking Points Nursing Shortage Resources About the Nursing Shortage Impact of the Nursing Shortage on Patient Care Strategies to Resolve the Shortage Legislation to Address the Shortage Preview of Todays Nursing Workforce Report Archives State Work Force Reports Newsletter Subscriptions More Sharing ServicesShare I Share on facebook Share on twitter Share on email Share on print Recent Reports Hospital Nurse Practice Environments and Outcomes for Surgical Oncology Patients In an article distributed in Health Services Research in August 2008, Dr. We will compose a custom paper test on Attendant shoratges or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Christopher Friese and partners found that nursing instruction level was fundamentally connected with quiet results. Medical attendants arranged at the baccalaureate-level were connected with lower mortality and inability to-safeguard rates. The creators infer that moving to an attendant workforce where a higher extent of staff medical attendants have in any event a baccalaureate-level instruction would result in generously less unfriendly results for patients. Impacts of Hospital Care Environment on Patient Mortality and Nurse Outcomes In an examination distributed May 2008 in the Journal of Nursing Administration, (see underneath) which show a solid connection between RN training level and patient results. Named Effects of Hospital Care Environment on Patient Mortality and Nurse Outcomes, these driving attendant analysts found that each 10% expansion in he extent of BSN nurture on the emergency clinic staff was related with a 4% decline in the danger of death. Effect of Hospital Nursing Care on 30-day Mortality for Acute Medical Patients In the January 2007 issue of the Journal of Advanced Nursing, another examination approves the discoveries of Dr. Linda Aiken and others that baccalaureate-arranged medical attendants positively affect bringing down death rates. An examination group drove by Dr. Ann E. Tourangeau from the University of Toronto and the Institute for Clinical Evaluative Sciences in Ontario, Canada, considered 46,993 patients admitted to ospital with coronary episodes, stroke, pneumonia and blood harming. The creators found that: Hospitals with higher extents of baccalaureate-arranged medical caretakers would in general have lower 30-day death rates. Our discoveries demonstrated that a 10% expansion in the extent of baccalaureate arranged medical caretakers was related with 9 less passings for each 1,000 released patients. Is the Shortage of Hospital Registered Nurses Getting Better of Worse? In the March-April 2005 issue of Nursing Economics, Dr. Dwindle Buerhaus and associates found that over 75% of RNs accept the nursing lack presents a significant issue for the nature of their work ife, the nature of patient consideration, and the measure of time medical attendants can go through with patients. Looking forward, practically completely studied medical caretakers consider the to be later on as an impetus for expanding weight on attendants (98%), bringing down patient consideration quality (93%) and making attendants leave the calling (93%). National Survey on Consumers Experiences with Patient Safety and Quality Information In November 2004, results from this national review found that 40% of Americans think the nature of human services has exacerbated over the most recent five years. Shoppers revealed that the most mportant issues influencing clinical blunder rates are outstanding burden, stress or weakness among wellbeing experts (74%); too brief period went through with patients (70%); and too scarcely any medical caretakers (69%). This study was supported by the Kaiser Family Foundation, the Agency for Healthcare Research and Quality and the Harvard School of Public Health. Examination in real life: Hospital Nurse Staffing and Availability of Care In March 2004, the Agency for Healthcare Research and Quality (AHRQ) gave a combination of nursing research contemplates that subtleties the effect that staffing levels, staff blend, and instruction levels have on persistent results. The report refers to contemplates demonstrating that medical clinics with lower nurture staffing levels and less enrolled attendants contrasted and authorized useful medical attendants or attendants associates will in general have higher paces of poor patient results. Guarding Patients: Transforming the Work Environment Publishing in November 2003, this Institute of Medicine calls for generous changes in the workplace of attendants so as to secure patients, remembering changes for how medical attendant staffing levels are built up and compulsory cutoff points on medical attendants work hours. Regardless of the developing assortment of proof that better attendant staff levels result in afer understanding consideration, nurture in some medicinal services offices might be overburdened with up to 12 patients to think about per move. Long work hours present one of the most genuine dangers to persistent wellbeing, since weakness eases back response time, lessens tender loving care, and adds to mistakes. Instructive Levels of Hospital Nurses and Surgical arranged at the baccalaureate and further extent level is imperiling patients. In an article in the September 24, 2003 issue of the Journal of the American Medical Association, Dr. Linda Aiken and her associates at the University of Pennsylvania ound that patients experience altogether lower mortality and inability to save rates in medical clinics where more baccalaureate-arranged attendants give direct patient consideration. In any event 1,700 preventable passings could have been acknowledged in Pennsylvania clinics alone if baccalaureate-arranged medical caretakers had contained 60% of the nursing staff and the attendant to-tolerant proportions had been set at 1 to 4. Sadly, just of PA medical clinics have over half of the nursing staff arranged at the baccalaureate level. Perspectives on Practicing Physicians and the Public on Medical Errors An overview eported in the December 12, 2002 issue of the New England Journal of Medicine found that 53% of doctors and 65% of the general population refered to the lack of attendants as a main source of clinical mistakes. In general, 42% of people in general and in excess of 33% of U. S. specialists announced that they or their relatives have encountered clinical mistakes over the span of accepting clinical consideration. The review was directed by the Harvard School of Public Health and the Henry J. Kaiser Family Foundation. Emergency clinic Nurse Staffing and Patient Mortality, Nurse Burnout and Job Dissatisfaction According o an examination distributed in the October 23/30, 2002 issue of the Journal of the American Medical Association, more attendants at the bedside could spare a large number of patient lives every year. Medical caretaker specialists at the University of Pennsylvania discovered that patients who have regular medical procedures in emergency clinics with low attendant to-persistent proportions have an up to 31% expanded possibility of biting the dust. Supported by the National Institute for Nursing Research, the examination found that each extra patient in a normal medical clinic attendants remaining task at hand expanded the danger of death in careful patients by 7%. Having too barely any medical attendants may really cost more cash given the significant expenses of supplanting wore out attendants and thinking about patients with poor results.

Where The Red Fern Grows Essays - English-language Films

Where The Red Fern Grows I was strolling along whistling when I heard the dogfight, Billy begins the story. He saved an old redbone dog hound and took it home. This taken recollections back to his brain. Everything occurred more than 50 years back. This is a anecdote about companionship between two coon dogs and a kid named Billy Colman. Billy is ten years of age and lives in the Ozark Mountains. He had long straw-shaded hair that was shaggy. He wore fixed and blurred coveralls. Billy didn't wear shoes throughout the late spring. He was a decent kid and endeavored to help his mom and father. His family lived in a ranch on a Cherokee land since his mother was part Cherokee Indian. Billy's mom showed Billy perusing, composing also, mathematics. They lived in a log house close to the Illinois waterway. Billy adored the nature and wandered the slope and stream bottoms. He knew each game path and each creature track. He was generally captivated by the tracks of a stream coon. I was a tracker from the time I could walk, he tells. He chased reptiles, rodents, frogs and different creatures. He needed to have hounds however his mother and father didn't have the cash. A couple of coon dog would cost $ 75. Billy's dad gotten him three little steel traps. He took them to bed with him. Billy began to trap the following morning and got their feline Samie. Very soon the feline was limping with every one of the four legs. After he got his mother's chicken he needed to set the traps in the woods. He got opossums, skunks, hares and squirrels, yet he needed to have a coonskin. One day he went to Shannon Ford where the anglers stayed outdoors. He discovered things the anglers deserted. He had discovered a blade and a angling rod post and other stuff. Presently he found the magazine. In the magazine was a little advertisement: Registered Redbone Coonhound Pups Twenty-five Dollars Each Billy recalled a section from the book of scriptures that stated: God enables the individuals who to help themselves and gradually observed the arrangement started to shape. He could offer stuff to anglers and set aside cash. Billy had 23 pennies which he put in an old can and begun to work. He got crayfish and minnows, and caught opossum, squirrels what's more, skunks. He got blackberries. A decent cover up would sell for 25 pennies and a basin of berries for 10 pennies. It took him one year to spare twenty-seven dollars and forty-six pennies. Billy worked one more year and had his fifty dollars. He took the cash to his granddad who had a store and asked him to purchase the coonhounds. Billy's grandpa adored Billy definitely. He was reasonable and persevering. Billy sat tight for quite a long time. At that point they got the message that the canines were in stop in a close by town. Billy would not like to sit tight for seven days when a neighbor got down to business. He gathered a sack and began strolling. The town was 20 miles away and it took Billy the entire night to arrive. He got the little guys and strolled back. On his way back he went through a night in a cavern and was terrified by a mountain lion. He halted at the outdoors ground he had discovered the magazine. He saw two names cut on a tree: Dan and Ann and chose to name his pooches Old Dan and Little Ann. Billy needed to prepare his puppies to chase coons however he expected to have a coonskin to prepare them. His grandpa showed him a stunt to get a coon. It took him seven days to get the coon. He showed his pooches each stunt he knew. Billy got a large portion of his thoughts from the tales the coon trackers would tell at his grandpa's store. Billy tied his first coon stow away to a string and drag it around the timberland. He would drag it through the water, and stroll all over the waterway bank. He would pull the skin up a tree and swing it at least twenty feet from the tree as the coons would attempt to deceive the mutts. He prepared them all mid year and held up the chasing season to open. He was just about fourteen. Little Ann is the mind of the group. A keen old coon would climb a tree hop far away from the tree. This move would deceive numerous pooches, yet Little Ann would discover the path once once more.

California Seeks to Expand Consumer Right to Sue Over Data Privacy Violations - OppLoans

California Seeks to Expand Consumer Right to Sue Over Data Privacy Violations - OppLoans California Seeks to Expand Consumer Right to Sue Over Data Privacy ViolationsInside Subprime: April 15, 2019By Grace AustinCalifornia’s top lawyer wants to increase consumers’ data privacy by expanding their right to sue over violations, as lawmakers across the country debate further regulating consumer data protections.The California State Legislature already passed a data privacy bill into law, the California Consumer Protection Act, last summer. It’s the first of its kind in the country. But the attorney general is now looking to hold companies that don’t comply legally accountable by amending the current law that goes into effect in 2020.Attorney General Xavier Becerra, along with state Sen. Hannah-Beth Jackson, D-Santa Barbara, introduced SB561 in late February 2019. It would allow consumers to sue companies that share or sell data without their explicit permission.CCPA, passed in 2018, gives consumers in the state more ownership over their personal information that’s collected by businesses online, but also a chance to seek compensation from those businesses that violate the law. Companies would have to provide consumers with what personal information they’re collecting and, if asked to by consumers, get rid of it or stop selling it. Customers can get up to $750 per data breach.Right now, there’s a loophole for that compensation under CCPAâ€"if a consumer contacts the company and they fix the issue within 30 days, then the business is off the hook and can’t be sued.That would be eliminated underneath the attorney general’s bill.What consumers could sue for would also expand underneath SB561. According to the San Francisco Chronicle, the state Justice Department said, for example, a company could be sued if it didn’t provide a proper website link where consumers could opt out of having their data being sold.And the new bill would have the Justice Department present guidelines to companies on how to comply, but wouldn’t provide persona l guidance to companies that ask for it as it would under CCPA.Interestingly enough, as the Los Angeles Times reported, both Republicans and Democrats in California have introduced at least eight bills tacking onto CCPA regulations.The Golden State discussion heats up as the federal privacy debate heads to Congress. The U.S. House and Senate held hearings on consumer privacy in February 2019.Members of Congress questioned people ranging from businesses, technology groups, and privacy advocates on the delicate balance between enabling tech innovation and protecting consumers.It comes after millions of Americans have had their private information breached, and in many high-profile incidents recently.Many tech companies and trade groups have come out against SB561 and strict data privacy laws across the country. Much of the online privacy debate is centered on the tech titans. Still, some in the industry say they’re welcoming clear rules, even on the federal level, and want those to be enacted as soon as possible.According to Fortune, that’s because the industry hopes federal legislation will be less strict, and can override the stringent rules at the state level that already exist and those that might be taking shape. There are now dozens of data privacy proposals springing up across the country.For more information on scams, predatory lenders and  payday  loans, see our  city and state financial guides  including states and cities like California, Anaheim,  Bakersfield,  Chico,  Fresno,  Los Angeles,  Modesto,  Oakland,  Redding,  Riverside,  Sacramento,  San Diego,  San Francisco,  San Jose,  Santa Barbara and  Stockton.Visit  OppLoans  on  YouTube  |  Facebook  |  Twitter  |  LinkedIn

Personality Testing, Yes or No - 961 Words

The following is a case study from an Executive Master of Business Administration EMBA program syllabus, Alexandria University, Egypt, in collaboration with Georgia State university, USA. The case is related to the Organizational Behavior study from the reference book Organizational Behavior and Management, ninth edition, Ivancevich, konopaske Matteson. ISBN 978-0-07-122089-7 Case 3.1: Personality Testing, Yes or No? Mark, a project leader in Austin, Texas, needed a new software engineer for his eight-person team. He used his network, reviewed resumes, and invited 15 candidates for interviews. In addition he had the top three candidates complete the 16-personality factors test. This was a general test that he believed would†¦show more content†¦Personality testing attempts to provide quantifiable data that can make the differentiation easier. Such differentiation is still difficult. Some personality researchers suggest there are regional differences in personality. That is, a New York candidate for Marks position would be different from an Oregon candidate. Mark, after considering all the issues surrounding personality testing, decided he would not conduct or use such tests in the future. Q1- Is Mark making a good decision to drop the use of personality testing? WHY? A1- Employee behavior, which is considered the foundation of Organizational Behavior, cannot be understood without considering the concept of Personality, which is defined as a product of both Nature (hereditary forces) and Nurture (cultural, family relation, and social class forces) Nowadays, there is a renewed interest and focus on personality as a key to understand â€Å"OB†. This led to the research in the area of the â€Å"Big Five† personality dimensions (Extroversion, Emotional Stability, Agreeableness, Conscientiousness, and Openness to Experience) in addition to the other â€Å"three† important dimensions (Locus of Control, Self-Efficacy, and Creativity) The introduction we presented is the basis on which we decide to choose answering the first question by â€Å"NO†. Mark should have used better-quality personality test, in addition toShow MoreRelatedPersonality Testing, Yes or No?973 Words   |  4 Pages978-0-07-122089-7 Case 3.1: Personality Testing, Yes or No? Mark, a project leader in Austin, Texas, needed a new software engineer for his eight-person team. He used his network, reviewed resumes, and invited 15 candidates for interviews. In addition he had the top three candidates complete the 16-personality factors test. This was a general test that he believed would reveal personality characteristics that were important to know before making a job offer. Personality testing is a relatively inexpensiveRead MoreThe Test Of Personality Assessments1732 Words   |  7 Pages There are a number of personality assessments available for clinicians to implement with the same intended purpose- to obtain a deeper understanding of an individual’s personality. Whether the answers to the questions are self-reported by the individual taking the assessment, or recorded by the clinician, the answers themselves are not what is most important. Whether it is related to a specific diagnosis, or a previous experience, these tests are administered to gain insight into an individual’sRead MoreDutch commando corps Essay1194 Words   |  5 Pagesexample), (4) personality traits or characteristics (such as decisiveness, emotional stability, confidence and extraversion), and last but not least, (5) integrity or trustworthiness. In order to join the Dutch corps commando troops it is required to have a special skill set. By using different selection methods we can assess the different competencies. From a broad list, we would use CV, self-assessment, physical ability test, references, medical test, criminal records, personality inventories,Read MoreEssay about Test-Retest Reliability, 886 Words   |  4 Pages 1. Describe an example of test-retest reliability. Test-retest reliability is conducting the same test with the same respondents at different moments of time. For example, a group of participants is given a personality test and then are given the same is tested at a later time, maybe a month or year later (Kline, 2005). 2. If the correlation between test scores at Time 1 and Time 2 is 0.85, how would this be interpreted? The correlation between Time 1 and Time 2 is 0.85 and is significant (0Read MorePsychometric Tests And Why Do Employers Use Them?1582 Words   |  7 PagesCharles Spearman. Today, psychometric tests are usually used by employers in recruitment and selection process in order to measure the abilities of a potential employee in specific skills such as: intelligence, critical reasoning, motivation and personality profile. Psychometric tests play an important role in selection practice: 70 percent of firms use them (Sackleton and Newell, 1991). The fundamental assumption of psychometrics is that people differ from each other, for instance in terms of theirRead MoreStrengths And Weaknesses Of Personality Testing1473 Words   |  6 Pageseducation courses, editorial works and even scientific articles. According to Meyer Kurtz, (2006) in personality testing objectives are â€Å"instruments in which the stimulus is an adjective, proposition, or question that is presented to a person who i s required to indicate how accurately it describes his or her personality using a limited set of externally provided response options (true vs. false, yes vs. no, Likert scale, etc.)† (Meyer Kurtz, 2006, pg. 223). Further in objective the test taker willRead MoreCase Study : Inter Group Problem960 Words   |  4 Pagescompany) and his wife (sales manager) are having inter-marital problems. This is carrying over into the job. The husband around the job is known as the â€Å"yes man,† and the wife is known as the â€Å"boss† and other harsh words, which was found out during the interviews with the employees. The hope of the client is to get the sales manager to simply say â€Å"yes† to a major deal that will provide the company a competitive advantage in the market place. However, the sales manager feels they should hold off andRead MoreEssay about Limitations of Self Report Data2887 Words   |  12 Pagesfrom a test or an interview format of a self-repor t study. The format of self-report study that will be used to discuss limitations of self-report data will be a test and a personality disorder test will be used as an example. For specific example answers for the test I completed the results all rated â€Å"low† for all personality disorders. Limitations arise from decreased reliability and validity and issues with credibility of responses due to response bias. Content validity, construct validity andRead MoreEducation Is Learning What You Didn t So Know1095 Words   |  5 Pagespeers and their school environment. They affect a person’s attitude, personality in a positive or negative manner. People of the same age group feel some sort of relation to each other, so they usually tend to each other and affect each others characters greatly. Adolescents in particular spend their time with their peers more than their parents, so peer groups have greater influential power to develop a person’s personality than parental figures. The importance of education is immense, whichRead MorePersonality Type Assessment1336 Words   |  6 PagesPersonality Type Assessment (Week-2 Individual Assignment) CMGT/530 - IT Organizational Behavior July 1, 2012 Personality Type Assessment The first section of this paper details the elements that a personality type assessment typically measures. The second section contains discussion on the personality type assessment of the author of this paper. In the third and last section, the author shares how his personal assessment outcomes could affect his work

Aids A Modern Interpretation Of The Aids - 1391 Words

Although many people see this book as a great modern interpretation of the AIDS evolution, I found it difficult to be fully engaged with the immense amount of scientific information and terms. Despite the fact I do not have a positive opinion of the book, Pepin’s extensive knowledge and research is evident and bolsters his claims and his epidemiology. Pepin beings the book with the origins of AIDS, debunking the popular claims which spread throughout the United States. Secondly, Pepin introduces the way the AIDS epidemic spread and then completely devastated the Central African population. Afterwards, Pepin reveals how AIDS spread, thus contradicting the knowledge the general population of America has known since the 1980’s. After reading all of this, I felt increasingly more annoyed with how the entire AIDS epidemic has been handled. The information on how the spread of AIDS truly occurred is not widely diffused throughout America, so the notion of it being predominant ly gay related is still well-known. Jacques Pepin does an astounding job with disclosing the information of the AIDS epidemic, but the information remained difficult to read due to the dry and immense amount of scientific verbiage. Diving into the first section of the book, Pepin introduces geographic areas of Africa which stand as the places where the AIDS epidemic sprouted. Central Africa and the countries within this generalized zone dealt with a lot of rapid industrialization and urbanization in a shortShow MoreRelatedStatutory Interpretation1109 Words   |  5 PagesStatutory interpretation is process of interpreting statutes by the judges. The definition of statutes have had very specific words but indeed the judges would still need the statutory interpretation to help them. The reason of this, even how, the words in the statutes are specific but sometimes the words contains ambiguity and vagueness in words. On top of that, each word could give us different meaning. For examp le, we can find in the Oxford Dictionary where a word would contain at least one meaningRead MoreShould The Hiv / Aids Epidemic?918 Words   |  4 PagesShould the HIV/AIDs epidemic in Africa be described as a feminist issue? With higher transmission rates concentrated among African women, and the vast majority of new mother-child transmissions occurring within African countries, HIV seemingly fits into the scope of feminist concerns. As described in Oppong and Kalipeni’s contribution to Kalipeni, et.al.’s HIV AIDS in African: Beyond Epidemiology, the consistent classifying of the HIV/AIDS epidemic as being the direct result of distinct AfricanRead MoreStatutory Interpretation Of An Act Of Parliament1548 Words   |  7 PagesStatutory interpretation is a procedure executed by judges when understanding an Act of Parliament, which transpires when they are confronted with new components of legislation including definitions which are not distinctly conveyed. The courts retain the responsibility when the implications of that statute are ambiguous to ascertain Parliaments objectives on how the law should be applied. This essay will examine the approaches and methodical rules which direct judges in the interpretation of statutesRead MoreHiv / Aids And Aids1356 Words   |  6 PagesJust about two decades ago, HIV/AIDS pandemic was the only thing that is mentioned in social media (Gus â€Å"Introduction to HIV/AIDS†). Proved to be originally from Sub Saharan Africa (S.S Africa) region, HIV/AIDS has spread throughout not only the S.S. Africa, but it eventually becomes the global disaster in the late 20th century (Gus). HIV/AIDS has gained attention from the media when the death many patients by the new emerging disease is reported in Europe and US (Satpathy 27). However, these casesRead MoreEffective Communication in Health and Social Care Essay1372 Words   |  6 Pagescommunication, the first I will be explaining is a hearing aid and as the name suggests it is an aid for hearing. Hearing aids are primarily used for improving the hearing and speech of people who have lost some of there hearing due to damage being caused to the hair cells (sensory cells) in the inner ear. This damage can be caused as a result of; ageing, injury from a noise, a side effect of medication, or from a disease. The hearing aid is an electro-acoustic device that is generally fitted behindRead MoreDifferent Schools Of Statutory Interpretation1235 Words   |  5 Pagesstatutory interpretation because the two different courts that heard the case applied a different from of statutory interpretation. The lower court stuck to a textual interpretation, whereas the court of appeal considered the legislative intent behind the relevant statues. This paper will argue that of the two schools of statutory interpretation applied in the case, textualism and intentionalism, neither is completely appropriate and that the pragmatic approach to statutory interpretation is the mostRead MoreInterpreting and Correcting the Constitutional907 Words   |  4 PagesConstitution, the same principle remains. It is extremely difficult to interpret the U.S. Constitution, because of its complexity and fragility. Also, the fact is when time changes, people change. In other words, different generations have different inte rpretations of what the Constitution says that they can do. Which leads to textualism, causing the judges of the Supreme Court to decide whether they can make new laws, even though their true vocation is to interpret the laws. Textualism trials test everythingRead MoreThe Liberal And Realist Interpretations Of The Period Between 1815-1914 And Modern Day956 Words   |  4 Pagesof 1815 until 1914 one will find that there are various interpretations of what transpired during this period. The two interpretations that will be examined in this analysis are the liberal and realist’s interpretations of this period. The Liberal interpretation refers to this period as Pax Britannica. Liberals see this period as a time of peace and a time in which Britain became the first liberal hegemonic power. The relist interpretation seeks to demonstrate how this period was not entirely peacefulRead MoreJohn W. Campbell s Who Goes There?1529 Words   |  7 Pagesmanifestation of the â€Å"alien † has altered over the course of science fiction history in order to serve as a metaphor according to the cultural paranoia or prejudice of that time period. For example, one of the most significant and influential interpretations of the physical manifestation of the â€Å"alien† is in John W. Campbell’s novel Who Goes There? which depicts the story’s alien as having amorphous, shapeshifting capabilities allowing it to identically amalgamate into any organism. The psychologicalRead MoreThre Views of Social Darwinism1696 Words   |  7 PagesTreitschke, and liberal Herbert Spencer both gave arguments on the usefulness of competition between people on a global scale. The anarchist, Peter Kropotkin, refuted the belief of constant competition among members of the same species and emphasized mutual aid. Heinrich von Treitschkes defense of Social Darwinism was a direct result of his view on the state and nation. He believed that only brave nations could stand the test of time, and argued that nations who did not showcase their power would eventually

Dry September vs a Rose for Miss Emily - 774 Words

There are societies filled with meddling and insensitive people, the towns in A rose for Miss Emily and Dry September are two such towns. The towns duplicity is shown effectively as in both of the womens towns, the townspeople try to pry into their personal lives and also put on a facade of care and concern Both Miss Emily and Miss Minnie are victims of the meddlesome townspeople. When a mysterious stench begins to surround Miss Emilys house, a group of men decide to take the matter into their own hands. [The men] slunk about the house like burglars and attempted to put out the smell without notifying Miss Emily as well as entering her property without permission. The men breaking and entering shows the extent that the†¦show more content†¦Also, all the while that Miss Minnies friends are supposedly taking care of her, they remark to to each other do you suppose anything really happened? questioning their friend as well as using Miss Minnies ordeal as gossip to bring interest to themselves as well. In A rose for miss Emily and in Dry September the townspeople prove to be meddlesome as well as uncaring and insensitive. The people use Miss Emily and Miss Emily as tools of gossip and keep up a facade ofShow MoreRelatedMarketing Mistakes and Successes175322 Words   |  702 Pagesperspective. For new users, I hope the book will meet your full expectations and be an effective instructional tool. Although case books abound, you and your students may find this somewhat unique and very readable, a book that can help transform dry and rather remote concepts into practical reality, and lead to lively class discussions, and even debates. In the gentle environment of the classroom, students can hone their analytical skills and also their persuasive skills—not selling products but Read MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesHistory of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American QueerRead MoreLibrary Management204752 Words   |  820 Pages for instance, Jeffrey S. Shippman, Eric Prien, and Gary L. Hughes, â€Å"The Content of Management Work,† Journal of Business and Psychology 5 (March 1991): 325–54. 9. Robert Katz, â€Å"Skills of an Effective Administrator,† Harvard Business Review 52 (September–October 1974): 90–102. 10. G. Edward Evans, â€Å"Management Education for Archivists, Information Managers and Librarians: Is There a Global Core?† Education for Information 2 (December 1984): 295–307. 11. Thomas Wolf and Barbara Carter, Managing a Non-ProfitRead MoreInnovators Dna84615 Words   |  339 Pagesother executives. Note that our research focused on innovators and, in particular, innovative entrepreneurs rather than entrepreneurs. Here’s why. Innovative entrepreneurs start companies that offer unique value to the market. When someone opens a dry cleaner or a mortgage business, or even a set of Volkswagen dealerships or McDonald’s franchises, researchers put them all in the same category of entrepreneur as the founders of eBay (Pierre Omidyar) and Amazon (Jeff Bezos). This creates a categorizationRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesanswered in back ââ€"  Data set available online but not required 20 C h a p t e r 1 ââ€"   The Role of Statistics and the Data Analysis Process Box ofï ¬ ce totals for the top summer ï ¬ lms in 2002 are given in the following table (USA Today, September 3, 2002): Box Ofï ¬ ce (millions of dollars) Film Spider-Man Star Wars: Episode II Austin Powers in Goldmember Signs Men in Black II Scooby-Doo Lilo Stitch Minority Report Mr. Deeds XXX The Sum of All Fears The Bourne Identity Road to PerditionRead MoreLogical Reasoning189930 Words   |  760 Pages.............................................................................. 299 CHAPTER 10 Deductive Reasoning .......................................................................................... 312 x Implying with Certainty vs. with Probability ................................................................................ 312 Distinguishing Deduction from Induction ..................................................................................... 319 Review of Major

Report Focuses On The Concept Of Car Advertising †MyAssignmenthelp.co

Question: Discuss about the Report Focuses On The Concept Of Car Advertising. Answer: Introduction Advertising is one of the main tools for marketing. It is a paid form of promotional activities. It is an audio or visual form used for communicating non-personal message to the customers. The main purpose of advertising is promotion of the product or services of any brand. There are endless companies that provide similar types of product and services, this creates a competition in the market and becomes really difficult for the companies differentiate themselves from other competitors. In addition, it becomes difficult for the customers to determine the basis of their product selection, this problem is easily solved by advertising, an interesting advertising generally creates an impact on the minds of the audiences and hence it affects their buying behavior (Moriarty et al., 2014). There are many methods of advertising like, Social media advertising, online advertising, Flyers and brochures, billboards, word of mouth advertising are some of the most commonly used methods of advertising (Moriarty et al., 2014). Problems that Advertising on cars can solve Limitations of the traditional advertising There are many disadvantages of traditional methods of advertising, some of those methods are mentioned below Demands lot of investments- The traditional methods of advertising that includes radio advertising, television advertising, advertising on newspapers, these types of advertising demands a lot of investment (Moriarty et al., 2014). Targets less number of people- It is always not necessary that all people listen to radio channels or always watch televisions, there are many channels and a person can only watch one channel at a time, therefore only few people are targeted (Moriarty et al., 2014). Long term commitments- Advertisings require long term of commitments, because traditional methods of advertising requires repetition, unless a single advertisements are not repeated several times a day, the advertisements objectives will not be met. Stationary mode of advertising- Traditional advertisements are stationery in nature, the customers will have to reach out to sources to get to know about the advertisements, it is not the advertisement that reaches the customers, to watch a particular ad on a particular channel the viewers will have to switch to that channel (Bendixen, 2016). All these problems can be easily solved by using the innovative smart way of advertising on cars. Strategic response plan It is the dream of many to own a car, but because of the low income level of some peole, owing a car just becomes a dream (Bendixen, 2016). Advertising on Cars is a very innovative way of advertising and a very interesting technique it uses investment on this particular advertisements. The business owners have a very beneficial offer for the people who wants to buy cars. They offer to pay the EMIs and the person will only have to pay the down payment, this way the people who dream of buying cars can actually buy the cars, all they have to do is let the business owner use his car for advertising his company. For those already owning a car the business owner pays an amount for putting advertisements on their cars. It supports for self employment like taxi, Uber for those who cannot afford a new car. The concept is also known as Paid to drive concept. The company normally looks for the normal citizens, not the professional driver, to go around with their cars doing their normal routine with a big ad on their cars. These ads are vinyl decals which is also called auto wraps, that looks as if it has been painted on the vehicle s and sometimes cover a significant area of the cars exterior. The owner of the car is compensated for this, the amount is few hundred dollars per month, which is the rent that the company pays to the car owners for using their cars for advertising. Through this strategy the company gets lots of exposure, the auto wraps are very attractive and hence gains a lot of attention, its also a captive advertising, people who are stuck in traffic cannot avoid looking at the auto wraps on the cars. Advantages of advertising on cars It is a very easy way for advertising. It does not requires lot of investments, many viewers can be targeted by just one advertisement. It is also helpful creating new employments. The companies uses the car doors of the customers on which the ad vinyl is applied and the customers are paid for it. Since cars are mobile, they travel from one street to another, they target maximum number of audiences, it is also beneficial for the people who want to buy cars cannot afford monthly EMI (Bendixen, 2016). Business Model The elements of the Business Model includes Key Partners- The key partners include taxi owners, new car buyers, marketing mangers, Vinyl painters. The business owners who want to use the space for advertising pay an amount on monthly basis for using the exterior space of taxis and cars. Marketing managers coordinate with the business managers for this advertising. Vinyl painters are the people who put the vinyl decals on the cars, known as auto wraps (Conley, 2016). Key Activities- The activities include, paying EMI for those who are buying the new cars, the down payment is paid by the car owners and the EMI is paid by the business owner, in this case monthly payment is not made to the car owner because the business owner pays the EMI. advertising client products on cars using vinyl decals that can be easily removed and does not spoil the color of the car. Tying up with the Uber and the Taxi fleet cars for using their cars for advertisement purposes and in return they are paid some amount on monthly basis (Lau, Lee Martin, 2017). Value Proposition- The values provided by this business for its customers include, paying the EMI for their new cars, the customers get their dream cars through this business. The value provided to the organizations include promotion and advertising of the products on cars, this type of marketing does not requires a lot of investment and hence it is very beneficial for the organization. The value provided to the customer relationship in the area of social media, trained customer service and regular feedbacks (Bendixen, 2016). Channels- Channels of this business includes websites, apps for android and app for IOS users. Customer segments- The customer segments include car owners who need extra money, new car buyers, who do not have enough money to buy their dream cars and the people who see the ads on the cars, the passerbys, people stuck on heavy traffic (Grzegorczyk, 2016). Cost structure includes the launch events of the business, expenses for setting up office, initial investment for new cars, monthly rentals that would be paid to the car owners, taxi fleet and Uber (Conley, 2016). Revenue streams, the revenue streams of this business includes, commissions from the car dealers, commissions from the financial institutions and schemes for organizations (Huang, Zhou, Liu, 2013).. SWOT Analysis Strengths Low cost schemes of marketing for the companies, the designs on the cars are very attractive. No harm is caused to the original paints of the cars, marketing is very easy. The paints can be easily put and easily removed as well (Morrone Calace, 2015). Weakness It requires bank loans for paying EMIs of the cars, the initial cost is very high, which includes paying the EMI of the new car owners. Since it s new in the market therefore there is no loyalty (Morrone Calace, 2015). Opportunities The market is very attractive and interesting, there is a scope of great profits. More the number of the organization more will be the marketing, therefore new organizations give opportunity this business. It has scope of becoming leader in the market (Conley, 2016). Threats Competitors might come up with new advancements, new and innovative methods of advertising that could put this advertising into risk. Govt. policies for safety concerns poses a threat to this business, vinyl decals causes pollution, so if new environmental friendly methods are no used then this particular method has a threat to be banned in the future (Morrone Calace, 2015). Project Action Analysis: Net present value Net present value is the present value of investment, expected cash inflows minus the cost for acquiring the business an investment. It is used to measure the profitability of any project or campaign that is going to be undertaken by any company. Time value plays a very significant role because the time factor affects the value of cash flows. It is calculated by subtracting the cost from the cash inflows, or can be said the earnings (Ã… ½iÃ… ¾lavsk, 2014). The formula for calculating the NPV is NPV= Cash inflows from the investment Cost outflows (Ã… ½iÃ… ¾lavsk, 2014) Suppose the initial of advertising be $6000 thousand. The project is expected to generate a cash inflows of $1000 thousand, $2000 thousand, $4000 thousand, and $3000 thousand at the end of first, second, third and fourth year respectively. Let the discount rate be 10% PV factors: Year 1 = 1/(1+10%)^1 = 0.909 Year 2 = 1/ (1+10%)^2 = 0.826 Year 3 = 1/ (1+10%)^3 = 0.751 Year 4 = 1/ (1+10%)^4 = 0.683 Year 1st year 2nd year 3rd year 4th year Net Cash Inflow $1000 $2000 $4000 $3000 TotalCash Inflow*PV factor 1000*0.909 = 909 2000*0.826 = 1652 4000*0.751 = 3004 3000*0.683= 2049 Total PV of cash inflowsflows Total PVof Cash Inflows Initial Investment $7614-6000 =$1614 thousand Therefore the net present value is $1614 thousand. Rate of return The rate of return is the profit or loss incurred through an investment over a specified time period, it can be expressed percentage of the cost of the investment. The profits from the investments are the income received. The basic method to calculate the rate of return of a marketing campaign or advertising is to integrate it in to the overall business calculation. Formula for rate (Sales Growth- Marketing/Advertising Cost) / Marketing Cost = ROI (Ã… ½iÃ… ¾lavsk, 2014). Suppose the sales growth was $2000 and the cost of marketing of advertising cost was $500, then using this formula ($2000-$500) / $500 = 300% Conclusion Thus, it can be concluded that advertising on cars is a very new and innovative way for marketing advertising, it is much better than the traditional way of advertising that involved lot of investments, are stationery and also requires repetition, so that it can draw the attention of the customers. It requires long term commitment, where as advertising on cars is cost effective for the business, and for the people it has very interesting offer through which they can buy cars, by only paying the down payment and the EMI is paid by the business that will use the car for advertising. The success rate of this particular advertising method is very high. It creates job opportunities for people, because it chooses regular car owners to do their routine work and in return they will be paid monthly amount as rent for the space used for advertising. Recommendations Eco-friendly Advertising The vinyl sheets causes pollution, therefore to avoid the pollution created by the vinyl sheets new methods needs to be adopted for advertising like, using one stencil template to print ads on the cars by using natural colors. Those paints should be used that are easy to be removed, with the help of a special kind of chemical so that the paint of the cars are not affected (Bendixen, 2016). References Bendixen, M. T. (2016).Advertising effectiveness in the South African motor industry(Doctoral dissertation). Conley, J. (2016).Car troubles: Critical studies of automobility and auto-mobility. Routledge. Grzegorczyk, W. (2016). 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